Amazon FBM

Everything You Need to Know About Amazon FBM

In the ever-expanding realm of e-commerce, Amazon stands as a titan, offering sellers a multitude of avenues to reach customers. One such avenue is Amazon FBM, or Fulfillment by Merchant. While Fulfillment by Amazon (FBA) is widely known, FBM offers an alternative approach that puts more control in the hands of the seller. In this comprehensive guide, we’ll delve into what Amazon FBM is, how it works, its advantages and disadvantages, and key tips for success.

What is Amazon FBM?

Amazon FBM

Amazon FBM, or Fulfillment by Merchant, is a program offered by Amazon that allows sellers to fulfill orders directly to customers without utilizing Amazon’s fulfillment centers. Essentially, with FBM, the seller takes on the responsibility of storing inventory, packing orders, and shipping them out to customers.

How Does Amazon FBM Work?

  • Listing Products: Sellers list their products on the Amazon marketplace just like they would with any other selling method.
  • Storing Inventory: Unlike FBA, where Amazon handles inventory storage, FBM sellers are responsible for storing their products. This could be in their own warehouse, a fulfillment center, or even at home.
  • Order Management: When a customer places an order, the seller receives a notification from Amazon. It’s then up to the seller to pick, pack, and ship the item to the customer within the specified timeframe.
  • Customer Service: FBM sellers are also responsible for handling customer inquiries, returns, and any issues that may arise post-purchase.

Advantages of Amazon FBM

Amazon FBM
  • Control Over Inventory: With FBM, sellers have full control over their inventory. They can monitor stock levels in real-time and make adjustments as needed.
  • Cost Savings: FBM can be more cost-effective for sellers, especially for those with lower sales volumes or larger items that may incur higher FBA fees.
  • Customization: Sellers have the flexibility to customize packaging and branding, allowing them to create a unique experience for their customers.
  • Faster Access to Funds: With FBM, sellers typically receive payment from Amazon much quicker than with FBA, as there’s no waiting for inventory to be received and processed.

Disadvantages of Amazon FBM

  • Shipping and Handling: FBM sellers are responsible for shipping and handling, which can be time-consuming and costly, particularly for sellers with high order volumes.
  • Prime Eligibility: Products fulfilled by Amazon tend to have higher visibility and are eligible for Prime shipping, whereas FBM orders may not be, potentially leading to fewer sales.
  • Storage Space: Storing inventory can be a challenge, especially for sellers with limited space. Additionally, storing inventory at home may not be feasible for all sellers.
  • Customer Expectations: Customers have come to expect fast and reliable shipping, which can be difficult for some FBM sellers to consistently provide, especially during peak periods.

Tips for Success with Amazon FBM

Amazon FBM
  • Optimize Your Listings: Ensure your product listings are optimized with high-quality images, detailed descriptions, and relevant keywords to maximize visibility.
  • Provide Excellent Customer Service: Promptly respond to customer inquiries and resolve any issues to ensure a positive buying experience.
  • Streamline Your Operations: Implement efficient processes for order fulfillment, such as batch picking and using shipping software to streamline shipping labels.
  • Offer Competitive Shipping Options: Offer fast and affordable shipping options to remain competitive with FBA sellers.
  • Monitor Performance Metrics: Keep track of key performance metrics, such as shipping times and customer feedback, to identify areas for improvement.


Amazon FBM provides sellers with an alternative to Fulfillment by Amazon, offering greater control over inventory and potentially lower costs. While it comes with its own set of challenges, such as shipping and handling, FBM can be a viable option for sellers looking to retain more control over their business operations. By optimizing listings, providing excellent customer service, and streamlining operations, sellers can maximize their success with Amazon_FBM and tap into the vast potential of the Amazon marketplace

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